Odo! “Typical expression, surprised...”
Odo, is a family business from the small village of ‘La Frontera’, situated i ‘La Serranía’ de Cuenca (Castilla-La Mancha, Spain).They are engaged in the production of Morteruelo, a typical dish of the province.
This project is about how such a little-known product can become known through its image by means of naming, corporate identity and packaging.
Throught a modern image, respecting the tradition of Cuenca and its landscape.

Branding, Packaging and Art Direction
That’s a fictitious project.



ARNAU CORTÉS, 2024
08930, Sant Adrià de Besòs